In 2000, 9 craft businesses from Bad Goisern presented themselves together as MEISTERSTRASSE for the first time.

Today, more than 3000 Austrian companies carry the MEISTERSTRASSE brand as a symbol of craftsmanship and stand for passionate efforts to achieve the highest product quality.

The MEISTERSTRASSE network includes world-famous manufacturers and former purveyors to the Habsburg imperial court as well as producers of culinary delicacies and innovative start-ups: makers from both urban and rural areas, all of whom live and breathe craftsmanship and rethink it in a new and contemporary way.